Advanced Accessible Hiring Through Modernization and Education

Problem Statement

Frontline tools used by retail and call center experts often failed to meet accessibility standards, making them unusable for the 19 percent of people who rely on assistive technologies such as screen readers, keyboard navigation, or wheelchair-mounted devices. This created legal risks and resulted in T-Mobile missing out on a large talent pool when it was already a struggle to hire for these roles.

High Level Steps

When T-Mobile launched a companywide initiative to make all digital products WCAG 2.1 AA compliant and established the Accessibility Resource Center (ARC), as Design System Manager for T-Mobile's Frontline Design System team, I led a cross-functional initiative to achieve WCAG 2.1 AA compliance across retail and call center tools. Our goal was not just technical compliance, but to model what inclusive, scalable accessibility looks like in practice.

Our strategy combined modernization, education, and advocacy to drive measurable, organization-wide change over a 12 month period.

  • Team Training

    We committed every role to undergo training to become accessibility experts to lead and champion inclusive design within the organization.

  • Audit

    Worked with accessibility coaches to scrutinize our web and iOS design/code libraries, then audited frontline applications for current state.

  • Plan and build

    Created a strategic roadmap not only to update our libraries but also include community and leadership buy-off/education events.

  • Validate

    Create accessibility testing protocol including automated tools and usability testing with people with diverse abilities.

  • External Education

    Advocated to leadership and other teams on risks of neglecting inclusion and developers’ role in accessibility.

Team Training

As Manager of the Frontline Design System team at T-Mobile, I led a cross-functional team of 12 direct reports: 2 Product Managers, a Scrum Master, 3 Designers, 5 Developers, and 1 Principal Researcher. Together, we held a complete upskilling effort to make every team member an accessibility advocate. Each role was required to complete the Accessibility Resource Center's (ARC) accessibility certification, and new consultants were onboarded with advanced accessibility as a core expectation. This established a foundation of shared expertise across design, research, and development.

Design System Audit

Partnering with iOS and web experts from the ARC team, we audited our legacy libraries and found that every code component required updates to meet WCAG 2.1 AA standards. While the scope was daunting, it also created an opportunity to shift our custom iOS library toward native SwiftUI, leveraging Apple’s built-in accessibility features. On the design side, we were in a stronger position, with only about 30% of Figma components needing updates to align with best practices

For example, a holistic look at colors revealed a conflict

Image that shows the improvement for color blind with a darker red

Plan and Prioritization

Because the scope was extensive and our team could only dedicate 20 percent of each sprint, I worked with our PMs to create a strategic roadmap focused on the highest impact. We prioritized by:

  1. Frequency of component use.

  2. Alignment with active product builds.

  3. Effort-to-impact ratio

Because component usage data wasn’t historically tracked, to make data-driven decisions, one of our developers created a script that analyzed component usage across product teams’ codebases. This visibility allowed us to deprecate unused components, which reduced the effort and made libraries easier to navigate. We also met with partner Retail and Care PMs to align priorities with upcoming initiatives, identifying a major iOS rebuild as our first focus, ensuring we directly supported their most urgent needs.

Execution and Delivery

I organized a planning session where leads gave story point estimates for effort/impact, then we packaged the iOS work into three stages.

  • Small effort/large impact bundle
    Design and code issues, prioritized based on usage with releases every two weeks. Key areas included:

    • Higher color contrast

    • Secondary visual indicators

    • Ever-present labels 

    • Behaviors and code compliant with screen readers

    • Keyboard navigation improvements for those affected by the above. 

  • Landscape parity
    Since 95% of store reps used iPads in portrait mode, applications were only optimized for that. However, this created barriers for wheelchair users, who often mount devices in landscape. Components and large patterns must be optimized for both portrait and landscape.

  • Keyboard navigation
    All components enable the ability to navigate and accomplish tasks solely with the keyboard with minimal input from consuming teams.

Application Audit

While the team addressed iOS accessibility, I audited T-Mobile’s call center web apps using evaluation tools, visual inspection, and code review for semantic and ARIA elements (Yay for background in development!).  Frontline leaders hadn’t historically considered WCAG AA compliance for internal tools since they faced less legal pressure, but I knew senior leadership needed to understand how inaccessible tools were hindering T-Mobile; without their support, accessibility wouldn’t become a standard.

Validate

Meanwhile, our Principal Researcher advocated for and took the lead on the creation of a Usability Testing Panel. She worked with Human Resources, engaging both the disability employee network and HR’s accessibility support team to recruit volunteers with diverse needs while honoring privacy. This panel became a resource for ALL of digital, to do quick testing with people who use assistive technologies.

To make accessibility excellence a part of our DNA, I established standardized testing protocols that included

  • Accessibility acceptance criteria in user stories.

  • Peer and ARC coach reviews for design and code.

  • Automated testing is integrated early in development.

  • Manual keyboard and screen reader validation.

  • Final testing with the accessibility panel.

External Education

I worked with my PMs to scale awareness beyond our team. As we made progress on our libraries, we proactively leveraged existing opportunities (Learning Days, Lunch & Learns, organization forums) to share the accessibility message across the organization. We also provided role-specific guidance to PMs, devs, and designers from consuming teams.

To influence senior decision-makers, I secured time at the weekly Frontline Technology Leadership meeting to present four key topics:

  1. Inaccessible tools created hiring barriers and legal exposure.

  2. The accessibility status of each major frontline application.

  3. The built-in accessibility within our component code library.

  4. The teams had tasks even with accessible components, for application accessibility.

These steps ensured every release met our accessibility goals and could be verified through measurable outcomes.

Outcome

  • Accessibility knowledge and advocacy spread throughout the Frontline Technology organization.

  • PMs and leadership committed to making accessibility a requirement for all new applications and updates to existing code.

  • The design system achieved accessibility excellence, providing product teams with components that delivered 90 percent of accessibility compliance out of the box.

Accessibility wouldn’t be a one-time initiative but an ongoing requirement baked into the core of design and dev processes. This was a major win for retail, as the entire suite of iOS frontline applications was being rebuilt, ensuring people of all abilities can succeed as retail experts.

However, the impact was more limited for call center applications, which had no large-scale rebuilds planned. When only parts of an application are accessible, it presents major barriers for assistive technology users, who will encounter entire sections they can’t access. We made remarkable progress in one year, but continued to advocate for an initiative to retrofit accessibility into existing applications.

“Whether it was ensuring the entire system met WCAG AA compliance or helping developers and product managers deepen their understanding of accessibility, they brought a deep commitment to delivering the best possible user experience.”

— Kevin Arbelaez, Web Developer